Wrong Way Brand Activation Case Studies

Brief: The East Coast Patagonia sales representative rented the Eddy event space for a two-day Southeast dealer showcase, finding the outdoor vibe and ample room for clothing racks and work stations a better fit than traditional venues.

Testimonial: “I was looking for a non-traditional, not your typical hotel conference room space to show the Fall 2026 Patagonia line to local WNC Patagonia accounts. I remembered Wrong Way had an event space and I reached out about the space. It was absolutely perfect for our needs and the accounts loved being by the river in a beautiful space. We will be back!”

Unique Objectives:

• Dealer Showcase for 2026 Patagonia line of clothing in a large open room.
• Invite regional dealers into a space that is aligned with Patagonia’s outdoor brand.
• Consecutive two day rental so the clothing could stay in place for the two day showcase.
• Easy load-in and load-out for the rolling clothing racks.

Wrong Way Solutions:

• The Eddy event space was both spacious + intimate; giving the Patagonia showcase a warm and inviting vibe.
• The dozen racks of clothing were able to stay in place for the consecutive two day showcase.
• Wrong Way’s easy to access location was helpful for the dealers coming in from all over Western North Carolina.