Wrong Way Brand Activation Case Studies

Brief:

Wrong Way has been the backdrop for multiple editorial shoots showcasing Asheville's outdoor personality, from Outside Magazine's feature with content creator Erin McGrady (@authenticasheville) to Huckberry's content for brand partner Shinola reissuing their classic Duck Watch.

Testimonial (USE WORK): 

https://huckberry.com/journal/posts/48-hours-in-asheville-with-huckberry-for-shinolas-duck-watch-reissue?srsltid=AfmBOoowP4pHd_shiUaMjt1vfITgWiHZFhcm1Ov89cOWdCPxV8OdJLmF  

https://www.outsideonline.com/adventure-travel/destinations/north-america/things-to-do-in-asheville/  

Unique Objectives:  

• Identify a location with iconic landmarks that showcase the creative spirit and outdoor personality of Asheville.
• Find an outdoor-oriented property with convenient access to trails and outdoor destinations like Pisgah National Forest, the French Broad River, award-winning restaurants and bars, and artist studios.
• Create a curated itinerary and shot list with the help of local guides who could make connections to other newsworthy partners.

Wrong Way Solutions: 

• Wrong Way hosted Erin and the Outside Magazine editorial team on property to capture the A-frame cabins and outdoor personality of Asheville as well as cornhole and campfire hangs with friends in our Meadow, conveying the warmth and inclusivity of this community. 
• Wrong Way was the perfect basecamp for the Huckberry writer and photographer looking to spotlight the features of Shinola’s Duck watch through a striking “Scappalachian” location and fly fishing excursion. The Wrong Way co-owner personally shuttled the team in the property’s 1989 Defender (aka “Mountain Limo”) to a secret fishing hole alongside friends and Chop Shop Butchery owners who provided fishing expertise and a lunch of local bread, charcuterie, and crudites.
• In addition to the morning of casting and creekside beers, Wrong Way helped Huckberry curate a photogenic itinerary of waterfall rappelling, cold plunges, and sauna sessions, with their trusted experience partners.